Data Protection

This Privacy Policy explains the nature, scope and purpose of the processing of personal data (hereinafter referred to as “data”) within our online service and the associated websites, features and content, as well as external online presences, such as our social media profiles on (hereinafter collectively referred to as the “online service”). With regard to the terms used, such as “processing” or “controller”, we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).

Data controller

Stauffacher Handels GmbH
Roland Hunkeler
Leuholz 14
8855 Wangen SZ
Switzerland

Types of data processed

Personal data (e.g. names, addresses)
Contact details (e.g. email, telephone numbers)
Content data (e.g. text entries, photographs, videos)
Usage data (e.g. websites visited, interest in content, access times)
Meta/communication data (e.g. device information, IP addresses)

Categories of data subjects

Visitors and users of the online service (hereinafter, we shall collectively also refer to the data subjects as “users”).

Purpose of processing

Provision of the online service, its functions and content.
Responding to contact enquiries and communicating with users.
Security measures.
Reach measurement/marketing

Terminology used

“Personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by means of association with an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more specific characteristics that express the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.

“Processing” means any operation or set of operations performed, whether or not by automated means, in connection with personal data. The term is broad and covers practically any handling of data.

“Pseudonymisation” means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that this additional information is kept separately and is subject to technical and organisational measures which ensure that the personal data is not assigned to an identified or identifiable natural person.

“Profiling” means any form of automated processing of personal data consisting of the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to work performance, economic situation, health, personal preferences, interests, reliability, behaviour, whereabouts or movements of that natural person.

The “controller” is the natural or legal person, authority, institution or other body which alone or jointly with others determines the purposes and means of the processing of personal data.

“Processor” means a natural or legal person, authority, institution or other body which processes personal data on behalf of the controller.

Relevant legal bases

In accordance with Article 13 GDPR, we inform you of the legal bases for our data processing. Where the legal basis is not specified in the privacy policy, the following shall apply: The legal basis for obtaining consent is Article 6(1) (a) and Article 7 GDPR, the legal basis for processing for the performance of our services and implementation of contractual measures as well as responding to enquiries is Article 6(1)(b) GDPR, the legal basis for processing for compliance with our legal obligations is Article 6(1)(c) GDPR, and the legal basis for processing for the purposes of our legitimate interests is Article 6(1)(f) GDPR. In the event that vital interests of the data subject or another natural person require the processing of personal data, Article 6 (1)(d) GDPR shall serve as the legal basis.

Security measures

We take appropriate technical and organisational measures in accordance with Article 32 GDPR, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons, suitable technical and organisational measures to ensure a level of protection appropriate to the risk.

These measures include in particular safeguarding the confidentiality, integrity and availability of data by controlling physical access to the data, as well as access concerning them, entry, disclosure, safeguarding availability and their separation. Furthermore, we have established procedures that ensure the exercise of data subjects’ rights, deletion of data and response to endangerment of data. Furthermore, we take the protection of personal data into account already during the development or selection of hardware, software and procedures, in accordance with the principle of data protection by design and by privacy-friendly default settings (Art. 25 GDPR).

Cooperation with processors and third parties

Where we disclose data to other persons and companies (processors or third parties), transfer it to them or otherwise grant them access to the data, this is done only on the basis of legal permission (e.g. where a transfer of the data to third parties, such as payment service providers, pursuant to Article 6(1)(b) GDPR is necessary for contract performance), you have consented, a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).

Where we engage third parties to process data on the basis of a so-called “data processing agreement”, this is done on the basis of Article 28 GDPR.

Transfers to third countries

Where we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or this takes place in the context of the use of third-party services or disclosure, or transfer of data to third parties, this is done only if it is for the fulfilment of our (pre-)contractual obligations, on the basis of your consent, due to a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or have the data processed in a third country only if the special requirements of Articles 44 et seq. GDPR are met. This means the processing takes place, for example, on the basis of special guarantees, such as the officially recognised determination of a level of data protection corresponding to that of the EU (e.g. for the USA through the “Privacy Shield”) or compliance with officially recognised specific contractual obligations (so-called “Standard Contractual Clauses”).

Rights of data subjects

You have the right to request confirmation as to whether relevant data is being processed and to information about this data as well as to further information and a copy of the data in accordance with Article 15 GDPR.

You have, in accordance with Article 16 GDPR, the right to request completion of the data concerning you or rectification of the concerning you inaccurate data.

You have, in accordance with Article 17 GDPR, the right to request that relevant data be deleted without delay, or alternatively, in accordance with Article 18 GDPR, to request restriction of the processing of the data.

You have the right to request that the data concerning you which you have provided to us be received in accordance with Article 20 GDPR and to request its transfer to other controllers.

You also have, pursuant to Article 77 GDPR, the right to lodge a complaint with the competent supervisory authority.

Right of withdrawal

You have the right to withdraw consents granted pursuant to Article 7(3) GDPR with effect for the future.

Right to object

You may object at any time to the future processing of the data concerning you under Article 21 GDPR. The objection may in particular be made against processing for the purposes of direct advertising .

Cookies and right to object in the case of direct advertising

“Cookies” are small files that are stored on users’ computers. Various details can be stored within cookies. A cookie primarily serves to store information relating to a user (or the device on which the cookie is stored) during or after their visit within an online service. Temporary cookies, or “session cookies” or “transient cookies”, are cookies that are deleted after a user leaves an online service and closes their browser. In such a cookie, for example, the content of a shopping basket in an online shop or a login status can be stored. “Permanent” or “persistent” are cookies which remain stored even after the browser is closed. Thus, for example, the login status can be stored when users access them again after several days. Likewise, in such a cookie the interests of users can be stored, which are used for reach measurement or marketing purposes. “Third-party cookies” are cookies offered by providers other than the controller operating the online service (otherwise, if they are only that controller’s cookies, they are referred to as “first-party cookies”).

We may use temporary and permanent cookies and provide information about this within our privacy policy.

If users do not wish cookies to be stored on their computer, they are requested to disable the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online service.

A general objection to the use of cookies employed for online marketing purposes can for many services, especially in the case of tracking, be declared via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/. Furthermore the storage of cookies can be achieved by disabling them in the browser settings. Please note that then not all functions of this online service may be usable.

Deletion of data

The data processed by us will be deleted or restricted in its processing in accordance with Articles 17 and 18 GDPR. Unless expressly stated within this privacy policy, the data stored by us will be deleted as soon as it is no longer required for its purpose and the deletion is not prevented by any statutory retention obligations. Where the data is not deleted because it is required for other and legally permissible purposes, its processing is restricted. This means the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons.

According to legal requirements in Germany, retention takes place in particular for 10 years pursuant to Sections 147(1) AO, 257(1) no. 1 and 4, (4) HGB (books, records, management reports, accounting documents, commercial books, documents relevant for taxation, etc.) and 6 years pursuant to Section 257(1) no. 2 and 3, (4) HGB (commercial letters).

According to legal requirements in Austria, retention takes place in particular for 7 years pursuant to Section 132(1) BAO (accounting records, receipts/invoices, accounts, receipts, business papers, statement of income and expenditure, etc.), for 22 years in connection with real property and for 10 years for documents in connection with electronically supplied services, telecommunications, radio and television services provided to non-business customers in EU Member States and for which the Mini-One-Stop-Shop (MOSS) is used.

Business-related processing

Additionally, we process

Contract data (e.g. subject matter of contract, term, customer category).
Payment data (e.g. bank details, payment history)

of our customers, prospective customers and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.

Order processing in the online shop and customer account

We process our customers’ data within the scope of ordering procedures in our online shop in order to enable them to select and order the chosen products and services, as well as their payment and delivery, or performance.

The data processed includes master data, communication data, contract data, payment data and the persons affected by the processing include our customers, prospective customers and other business partners. The processing is carried out for the purpose of providing contractual services in the context of the operation of an online shop, billing, delivery and customer services. Here we use session cookies for storing the shopping basket content and permanent cookies for storing the login status.

The processing is carried out on the basis of Article. 6(1)(b) (performance of ordering procedures) and (c) (legally required archiving) GDPR. The details marked as required are necessary for establishing and fulfilling the contract. The data is disclosed by us to third parties only within the scope of delivery, payment or within the scope of legal permissions and duties towards legal advisors and authorities. The data is processed in third countries only where this is necessary for contract fulfilment (e.g. at customer request in the case of delivery or payment).

Users may optionally create a user account, in which they in particular can view their orders. Within the scope of registration, the required mandatory details are communicated to users. The user accounts are not public and cannot be indexed by search engines. If users have terminated their user account, their data with regard to the user account is deleted, subject to its retention being necessary for commercial or tax law reasons in accordance with Article 6(1)(c) GDPR. Information in the customer account remains until its deletion with subsequent archiving in the event of a legal obligation. It is the responsibility of users to secure their data before the end of the contract if notice has been given.

Within the scope of registration and renewed log-ins as well as use of our online services, we store the IP address and the time of the respective user action. The storage is carried out on the basis of our legitimate interests, as well as the users’ interest in protection against misuse and other unauthorised use. Disclosure of this data to third parties does not generally take place, unless it is necessary for pursuing our claims or there is a legal obligation to do so pursuant to Article 6(1)(c) GDPR.

Deletion takes place after expiry of statutory warranty and comparable obligations, the necessity of retention of the data is reviewed every three years; in the case of statutory archiving obligations, deletion takes place after their expiry (end of commercial law (6 years) and tax law (10 years) retention obligation).

Agency services

We process the data of our customers within the scope of our contractual services, which include conceptual and strategic consulting, campaign planning, software and design development/consulting or maintenance, implementation of campaigns and processes/handling, server administration, data analysis/consulting services and training services.

In doing so we process master data (e.g. customer master data, such as names or addresses), contact data (e.g. email, telephone numbers), content data (e.g. text entries, photographs, videos), contract data (e.g. subject matter of contract, term), payment data (e.g. bank details, payment history), usage and metadata (e.g. within the scope of the evaluation and success measurement of marketing measures). Special categories of personal data are generally not processed by us, unless these are components of commissioned processing. The data subjects include our customers, prospective customers and their customers, users, website visitors or employees as well as third parties. The purpose of processing consists in the provision of contractual services, billing and our customer service. The legal bases of processing result from Article 6(1)(b) GDPR (contractual services), Article 6(1)(f) GDPR (analysis, statistics, optimisation, security measures). We process data that is required for establishing and fulfilling the contractual services and point out the necessity of providing it. Disclosure to external parties takes place only if it is required within the scope of an order . When processing the data entrusted to us within the scope of an order, we act in accordance with the instructions of the clients as well as the statutory requirements of data processing on behalf pursuant to Article 28 GDPR and process the data for no other than the contractually compliant purposes.

We delete the data after expiry of statutory warranty and comparable obligations. the necessity of retention of the data is reviewed every three years; in the event of statutory archiving obligations, deletion takes place after their expiry (6 years, pursuant to Section 257(1) HGB, 10 years, pursuant to Section 147(1) AO). In the event of data disclosed to us within the scope of an order by the client, we delete the data in accordance with the specifications of the order, generally after the end of the order.

External payment service providers

We use external payment service providers, via whose platforms the users and we can carry out payment transactions (e.g., each with link to the privacy policy, PayPal, Visa, Mastercard, American Express

Within the scope of performance of contracts, we use the payment service providers on the basis of Article 6(1)(b). GDPR. Otherwise, we use external payment service providers on the basis of our legitimate interests pursuant to Article 6(1)(b). GDPR in order to offer our users effective and secure payment options.

The data processed by the payment service providers include master data, such as the name and address, bank data, such as account numbers or credit card numbers, passwords, TANs and checksums as well as the contract-related, amount-related and recipient-related details. The details are required in order to carry out the transactions. The entered data, however, is processed only by the payment service providers and stored by them. This means we receive no account-related or credit-card-related information, but only information with confirmation or negative information concerning the payment. Under certain circumstances the data may be transmitted by the payment service providers to credit agencies. This transmission is intended for identity and creditworthiness checks. In this regard, we refer to the T&Cs and data protection notices of the payment service providers.

For the payment transactions, the terms and conditions and the data protection notices of the respective payment service providers apply, which can be accessed within the respective websites or transaction applications . We also refer to these for further information and assertion of rights of withdrawal, access and other data subject rights.

Participation in affiliate partner programmes

Within our online service, we use, on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online service) pursuant to Article 6(1) (f) GDPR, industry-standard tracking measures insofar as these are necessary for the operation of the affiliate system. Below we inform users about the technical background.

The services offered by our contractual partners may also be advertised and linked on other websites (so-called affiliate links or after-buy systems, if, for example, links or services of third parties are offered after a contract has been concluded). The operators of the respective websites receive a commission if users follow the affiliate links and subsequently make use of the offers.

In summary, it is necessary for our online service that we are able to track whether users who are interested in affiliate links and/or the offers available from us subsequently take up the offers as a result of the affiliate links or our online platform, . For this purpose, the affiliate links and our offers are supplemented by certain values which can be part of the link or otherwise, e.g. be set in a cookie. These values include in particular the source website (referrer), time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, an online identifier of the user, as well as tracking-specific values such as advertising material ID, partner ID and categorizations.

In the online identifiers of the users used by us, these are pseudonymous values. This means the online identifiers themselves contain no personal data such as names or email addresses. They only help us to determine whether the same user who clicked on an affiliate link or was interested in an offer via our online service has taken up the offer, i.e. for example concluded a contract with the provider . However, the online identifier is to that extent personal as the partner company, and also we, have the online identifier together with other user data. Only in this way can the partner company inform us whether that user has taken up the offer and we can, for example, pay out the bonus.

Amazon Associates Programme

We are, on the basis of our legitimate interests (i.e. interest in the economic operation of our online service within the meaning of Article 6 (1)(f). GDPR), a participant in the Amazon EU partner programme, which was designed to provide a medium for websites, by means of which through the placement of advertisements and links to Amazon.de advertising cost reimbursement can be earned (so-called affiliate system). Amazon uses cookies in order to be able to trace the origin of the orders. Among other things, Amazon can recognise that you clicked the partner link on this website and subsequently purchased a product from Amazon.

Further information on data use by Amazon and options to object can be found in the company’s privacy policy.

Contact

When contacting us (e.g. via contact form, email, telephone or via social media), the user’s details for processing the contact enquiry and its handling are processed pursuant to Article 6(1)(b) GDPR. The users’ details may be stored in a customer relationship management system ("CRM system") or comparable enquiry organisation.

We delete the enquiries insofar as they are no longer required. We review the necessity every two years; Furthermore, the statutory archiving obligations apply.

With the following notes, we inform you about the content of our newsletter as well as the registration, dispatch and the statistical evaluation procedure as well as your rights to object. By subscribing to our newsletter, you agree to receive it and to the described procedures.

Content of the newsletter: We send newsletters, emails and other electronic notifications with promotional information (hereinafter “newsletter”) only with the consent of the recipients or a legal permission. If, within the scope of subscription to the newsletter, its contents are specifically described, they are decisive for the consent of the users. Otherwise, our newsletters contain information about our services and us Double-Opt-In and logging: Subscription to our newsletter takes place in a so-called double-opt-in procedure. This means you receive after the subscription an email in which you are asked to confirm your subscription. This confirmation is necessary so that no one can subscribe using third-party email addresses. The subscriptions to the newsletter are logged in order to be able to prove the subscription process in accordance with the legal requirements. This includes the storage of the subscription and confirmation time, as well as the IP address. Likewise the changes to your data stored by the dispatch service provider are also logged.

Subscription data: To subscribe to the newsletter, it is sufficient if you provide your email address. Optionally we ask you to provide a name, for the purpose of personal salutation in the newsletter.

The dispatch of the newsletter and the associated success measurement are carried out on the basis of consent of the recipients pursuant to Article 6(1)(a), Article 7 GDPR in conjunction with Section 7(2) no. 3 UWG or if consent is not required, on the basis of our legitimate interests in direct marketing pursuant to Article 6 (1)(f). GDPR in conjunction with Section 7(3) UWG.

The logging of the subscription procedure takes place on the basis of our legitimate interests pursuant to Article 6(1)(f) GDPR. Our interest is directed towards the use of a user-friendly and secure newsletter system that serves both our business interests, as well as the expectations of users and further allows us to provide proof of consent.

Termination/Withdrawal - You can terminate the receipt of our newsletter at any time, i.e. revoke your consents. A link to terminate the newsletter can be found at the end of each newsletter. We can store the unsubscribed email addresses for up to three years on the basis of our legitimate interests before we delete them, in order to be able to prove consent that was previously given. The processing of this data is restricted to the purpose of a possible defence against claims. An individual deletion request is possible at any time, provided at the same time the former existence of consent is confirmed.

Newsletter - Success measurement

The newsletters contain a so-called “web beacon”, i.e. a pixel-sized file which is retrieved from our server when the newsletter is opened, or, if we use a dispatch service provider, from their server . Within the scope of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and time of retrieval are initially collected.

This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behaviour on the basis of their retrieval locations (which can be determined with the help of the IP address) or the access times . The statistical surveys also include the determination whether the newsletters are opened, when they are opened and which links are clicked. These information can, for technical reasons, indeed be assigned to individual newsletter recipients . However, it is neither our endeavour, nor, if used, that of the dispatch service provider, to monitor individual users. The evaluations serve us much more to recognise the reading habits of our users and adapt our content to them or to send different content according to the interests of our users.

Hosting

The hosting services used by us serve the provision of the following services: infrastructure and platform services, computing capacity, storage space and database services, security services as well as technical maintenance services, which we use for the purpose of operating this online service.

In doing so we, or our hosting provider, process master data, contact data, content data, contract data, usage data, meta and communication data of customers, prospective customers and visitors to this online service on the basis of our legitimate interests in an efficient and secure provision of this online service pursuant to Article 6(1)(f) GDPR in conjunction with Article 28 GDPR (conclusion data processing agreement).

Google Analytics

We use, on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online service within the meaning of Article 6(1)(f). GDPR) Google Analytics, a web analytics service of Google LLC (“Google”). Google uses cookies. The information generated by the cookie about use of the online service by the users is generally transmitted to a server of Google in the USA and stored there.

Google is certified under the Privacy Shield Agreement and thereby offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

Google will use this information on our behalf to evaluate the use of our online service by the users, to compile reports on the activities within this online service and to provide us with further services associated with the use of this online service and internet usage. In doing so, pseudonymous usage profiles of the users can be created from the processed data.

We use Google Analytics only with activated IP anonymisation. This means the IP address of the users is truncated by Google within Member States of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a server of Google in the USA and truncated there.

The IP address transmitted by the user’s browser is not merged with other data of Google. The users can prevent storage of the cookies by a corresponding setting of their browser software; the users can also prevent the collection of the data generated by the cookie and relating to their use of the online service by Google as well as the processing of this data by Google by downloading and installing the under the following link available browser plugin: http://tools.google.com/dlpage/gaoptout?hl=de.

Further information on data use by Google, settings and options to object, can be found in Google’s privacy policy (https://policies.google.com/technologies/ads) as well as in the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).

The personal data of the users is deleted or anonymised after 14 months.

Google AdWords and conversion measurement

We use the online marketing procedure Google "AdWords" in order to place advertisements in the Google advertising network (e.g., in search results, in videos, on websites, etc.), so that they are displayed to users who have a presumed interest in the advertisements. This allows us to display advertisements for and within our online service in a more targeted way, in order to present users only advertisements that potentially correspond to their interests. If a user, for example, is shown advertisements for products in which they have shown interest on other online services, this is referred to as “remarketing”. For these purposes, when our and other websites on which the Google advertising network is active are accessed, directly by Google a code from Google is executed and so-called (re)marketing tags (invisible graphics or code, also referred to as "web beacons") are integrated into the website . With their help, an individual cookie, i.e. a small file, is stored on the users’ device (instead of cookies, comparable technologies may also be used). In this file it is noted which websites the user has visited, for which contents they are interested and which offers the user clicked, furthermore technical information about the browser and operating system, referring websites, visit time and further details regarding use of the online service.

Furthermore, we receive an individual “conversion cookie”. The information obtained with the help of the cookie serves Google to create conversion statistics for us. We learn, however, only the anonymous total number of the users who clicked on our advertisement and were redirected to a page provided with a conversion tracking tag. We do not, however, receive any information by which users can be personally identified.

The data of the users is processed within the Google advertising network pseudonymously. This means Google stores and processes, for example, not the name or email address of the users, but processes the relevant data cookie-related within pseudonymous user profiles. This means, from Google’s perspective, the advertisements are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymisation. The information collected about the users is transmitted to Google and stored on Google’s servers in the USA.

Facebook Pixel, Custom Audiences and Facebook Conversion

Within our online service, due to our legitimate interests in analysis, optimisation and economic operation of our online service and for these purposes, the so-called "Facebook Pixel" of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are resident in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"), is used.

Facebook is certified under the Privacy Shield Agreement and thereby offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

With the help of the Facebook Pixel, Facebook is on the one hand able to determine the visitors of our online service as a target group for the display of advertisements (so-called "Facebook Ads"). Accordingly, we use the Facebook Pixel in order to display the Facebook Ads placed by us only to such Facebook users who have also shown an interest in our online service or who exhibit certain characteristics (e.g. interests in certain topics or products, which are determined on the basis of the visited websites ), which we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook Pixel, we would also like to ensure that our Facebook Ads correspond to the potential interest of the users and do not appear annoying. With the help of the Facebook Pixel, we can furthermore track the effectiveness of the Facebook advertisements for statistical and market research purposes by seeing whether users after clicking on a Facebook advertisement were redirected to our website (so-called “conversion”).

The processing of the data by Facebook takes place within the framework of Facebook’s data use policy. Accordingly general information on the display of Facebook Ads, in the data use policy of Facebook: https://www.facebook.com/policy.php. Special information and details on the Facebook Pixel and its functioning can be found in the Facebook Help Centre.

You can object to the collection by the Facebook Pixel and use of your data for the display of Facebook Ads. To set which kinds of advertisements are shown to you within Facebook, you can access the page set up by Facebook and follow the notices concerning the settings for usage-based advertising there: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e. they are adopted for all devices, such as desktop computers or mobile devices.

You can object to the use of cookies that serve reach measurement and advertising purposes, furthermore via the deactivation page of the network advertising initiative (http://optout.networkadvertising.org/) and additionally the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).

Online presences in social media

We maintain online presences within social networks and platforms in order to communicate with the customers, prospective customers and users active there and to be able to inform them there about our services. When accessing the respective networks and platforms, the terms and conditions and the data processing guidelines of their respective operators apply.

Unless otherwise within the scope of our privacy policy stated, we process the data of the users insofar as they communicate with us within the social networks and platforms , e.g. write contributions on our online presences or send us messages.

Integration of third-party services and content

We use within our online service on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online service within the meaning of Article 6 (1)(f). GDPR) content or service offers of third-party providers in order to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as “content”).

This always requires that the third-party providers of this content perceive the IP address of the users, as without the IP address they could not send the content to their browser. The IP address is therefore necessary for the display of this content. We endeavour to use only such content whose respective providers use the IP address merely for delivering the content. Third-party providers may furthermore use so called pixel tags (invisible graphics, also referred to as "web beacons" ) for statistical or marketing purposes. Through the "pixel tags" information such as visitor traffic on the pages of this website can be evaluated. The pseudonymous information may furthermore be stored in cookies on the users’ device and contain among other things technical information about the browser and operating system, referring websites, visit time as well as further details on use of our online service, as well as be linked with such information from other sources.

Google Fonts

We integrate the fonts ("Google Fonts") of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, opt-out: https://adssettings.google.com/authenticated.

Google Maps

We integrate the maps of the service “Google Maps” of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Among the processed data may in particular include IP addresses and location data of the users, which however are not collected without their consent (as a rule carried out within the scope of the settings of their mobile devices ). The data may be processed in the USA. Privacy policy: https://www.google.com/policies/privacy/, opt-out: https://adssettings.google.com/authenticated.

Use of Facebook Social Plugins

We use on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online service within the meaning of Article 6(1)(f). GDPR) social plugins ("plugins") of the social network facebook.com, which is operated by the Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"). The plugins can represent interaction elements or content (e.g. videos, graphics or text contributions) and can be recognised by one of the Facebook logos (white “f” on blue tile, the terms "Like", "Gefällt mir" or a “thumbs up” symbol) or are marked with the addition "Facebook Social Plugin". The list and appearance of the Facebook Social Plugins can be viewed here: https://developers.facebook.com/docs/plugins/.

Facebook is under the Privacy Shield Agreement certified and thereby offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

When a user accesses a function of this online service that contains such a plugin, their device establishes a direct connection with the servers of Facebook. The content of the plugin is transmitted by Facebook directly to the device of the user and integrated by this into the online service. In doing so, from the processed data usage profiles of the users can be created. We therefore have no influence on the scope of the data that Facebook collects with the help of this plugin and therefore inform users according to our level of knowledge.

Through the integration of the plugins, Facebook receives the information that a user has accessed the corresponding page of the online service. If the user is logged into Facebook, Facebook can assign the visit to their Facebook account. If users interact with the plugins, for example press the like button or leave a comment, the corresponding information is transmitted directly from your device to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook learns and stores their IP address. According to Facebook, in Germany only an anonymised IP address is stored.

Purpose and scope of data collection and the further processing and use of the data by Facebook as well as the related rights and setting options for protection of the privacy of the users can be found by them in the privacy notices of Facebook: https://www.facebook.com/about/privacy/.

If a user is a Facebook member and does not want Facebook to collect data about them via this online service and link it with their member data stored on Facebook , they must log out of Facebook before using our online service and delete their cookies. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings : https://www.facebook.com/settings?tab=ads or via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/. The settings take place platform-independently, i.e. they are adopted for all devices, such as desktop computers or mobile devices.

Twitter

Within our online service, functions and content of the service Twitter, offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA, can be integrated. For this may include e.g. content such as images, videos or text and buttons, with which users can express their liking concerning the content, subscribe to the authors of the content or our contributions. If the users are members of the platform Twitter, Twitter can assign the access of the aforementioned content and functions to the profiles of the users there . Twitter is certified under the Privacy Shield Agreement and thereby offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active). Privacy policy: https://twitter.com/de/privacy, opt-out: https://twitter.com/personalization.

Instagram

Within our online service, functions and content of the service Instagram, offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA, can be integrated. For this may include e.g. content such as images, videos or text and buttons with which users can express their liking concerning the content, subscribe to the authors of the content or our contributions. If the users are members of the platform Instagram, Instagram can assign the access of the aforementioned content and functions to the profiles of the users there. Privacy policy of Instagram: http://instagram.com/about/legal/privacy/.