Data Protection

This Privacy Policy explains the nature, scope and purpose of the processing of personal data (hereinafter referred to as “data”) within our online service and the associated websites, features and content, as well as external online presences, such as our social media profiles on (hereinafter collectively referred to as the “online service”). With regard to the terminology used, such as “processing” or “controller”, we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).

Data controller

Stauffacher Handels GmbH
Roland Hunkeler
Leuholz 14
8855 Wangen SZ
Switzerland

Types of data processed

Personal data (e.g., names, addresses)
Contact details (e.g., email, telephone numbers)
Content data (e.g., text entries, photographs, videos)
Usage data (e.g., websites visited, interest in content, access times)
Meta/communication data (e.g., device information, IP addresses)

Categories of data subjects

Visitors and users of the online service (hereinafter we also collectively refer to the data subjects as “users”).

Purpose of processing

Provision of the online service, its functions and content.
Responding to contact enquiries and communication with users.
Security measures.
Reach measurement/marketing

Terminology used

“Personal data” means all information relating to an identified or identifiable natural person (hereinafter “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more specific characteristics that are an expression of the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.

“Processing” means any operation or set of operations which is performed with or without the aid of automated procedures in connection with personal data. The term is broad and encompasses practically any handling of data.

“Pseudonymisation” means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures which ensure that the personal data are not attributed to an identified or identifiable natural person.

“Profiling” means any form of automated processing of personal data that consists of using such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning work performance, economic situation, health, personal preferences, interests, reliability, behaviour, whereabouts or changes of location of that natural person.

The “controller” means the natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing of personal data.

“Processor” means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

Relevant legal bases

In accordance with Article 13 GDPR, we inform you of the legal bases of our data processing. If the legal basis is not stated in the privacy policy, the following applies: The legal basis for obtaining consent is Article 6(1) (a) and Article 7 GDPR, the legal basis for processing for the performance of our services and implementation of contractual measures and answering enquiries is Article 6(1)(b) GDPR, the legal basis for processing for the fulfilment of our legal obligations is Article 6(1)(c) GDPR, and the legal basis for processing for the safeguarding of our legitimate interests is Article 6(1)(f) GDPR. In the event that vital interests of the data subject or another natural person require processing of personal data, Article 6 (1)(d) GDPR serves as the legal basis.

Security measures

We take appropriate technical and organisational measures in accordance with Article 32 GDPR, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of processing as well as the different likelihood of occurrence and severity of the risk to the rights and freedoms of natural persons, appropriate technical and organisational measures in order to ensure a level of protection appropriate to the risk.

The measures include in particular safeguarding the confidentiality, integrity and availability of data by controlling physical access to the data, as well as the access to them, input, disclosure, safeguarding of availability and their separation. Furthermore, we have established procedures that ensure the exercise of data subjects’ rights, deletion of data and response to compromise of the data. Furthermore, we take the protection of personal data into account already during the development or selection of hardware, software and procedures, in accordance with the principle of data protection by technology design and by privacy-friendly default settings (Art. 25 GDPR).

Cooperation with processors and third parties

If we disclose data to other persons and companies (processors or third parties), transfer it to them or otherwise grant them access to the data, this is only done on the basis of a legal permission (e.g. if transfer of the data to third parties, such as payment service providers, pursuant to Article 6(1)(b) GDPR is necessary for contract performance), you have consented, a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).

If we commission third parties with the processing of data on the basis of a so-called “data processing agreement”, this is done on the basis of Article 28 GDPR.

Transfers to third countries

If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs in the context of the use of third-party services or disclosure, or transfer of data to third parties, this is only done if it takes place for the fulfilment of our (pre-)contractual obligations, on the basis of your consent, due to a legal obligation or on the basis of our legitimate interests. Subject to statutory or contractual permissions, we process or have the data processed in a third country only if the special requirements of Articles 44 et seq. GDPR are met. This means the processing takes place, for example, on the basis of special guarantees, such as the officially recognised determination of a level of data protection corresponding to that of the EU (e.g. for the USA through the “Privacy Shield”) or compliance with officially recognised special contractual obligations (so-called “Standard Contractual Clauses”).

Rights of data subjects

You have the right to request confirmation as to whether relevant data are being processed and to information about these data as well as to further information and copy of the data in accordance with Article 15 GDPR.

You have according to. Article 16 GDPR the right to request the completion of the data concerning you or the rectification of the incorrect data concerning you.

You have under Article 17 GDPR the right to request that relevant data be deleted without delay, or alternatively under Article 18 GDPR to request a restriction of the processing of the data.

You have the right to request that the data concerning you which you have provided to us be received in accordance with Article 20 GDPR and to demand their transfer to other controllers.

You also have, pursuant to Article 77 GDPR, the right to lodge a complaint with the competent supervisory authority.

Right of withdrawal

You have the right to withdraw consents granted pursuant to Article 7(3) GDPR with effect for the future.

Right to object

You may object to the future processing of the data concerning you in accordance with Article 21 GDPR at any time. The objection may in particular be made against processing for purposes of direct advertising.

Cookies and right to object in the case of direct advertising

“Cookies” are small files that are stored on users’ computers. Various details can be stored within the cookies. A cookie primarily serves to store the details about a user (or the device on which the cookie is stored) during or also after their visit within an online service. Temporary cookies, or “session cookies” or “transient cookies”, are cookies which are deleted after a user leaves an online service and closes their browser. In such a cookie, for example, the contents of a shopping cart in an online shop or a login status may be stored. “Permanent” or “persistent” means cookies that remain stored even after closing the browser. Thus, for example, the login status can be stored if the users visit these again after several days. Likewise, in such a cookie the interests of the users may be stored, which are used for reach measurement or marketing purposes. “Third-party cookies” means cookies which are offered by providers other than the controller operating the online service (otherwise, if they are only its cookies, they are referred to as “first-party cookies”).

We can use temporary and permanent cookies and provide information about this within our privacy policy.

If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online service.

A general objection against the use of cookies used for online marketing purposes can be declared for a large number of services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/. Furthermore the storage of cookies can be achieved by disabling them in the browser settings. Please note that then not all functions of this online service may be able to be used.

Deletion of data

The data processed by us are deleted or restricted in their processing in accordance with Articles 17 and 18 GDPR. Unless expressly stated within this privacy policy, the data stored with us are deleted as soon as they are no longer required for their purpose and the deletion is not prevented by any statutory retention obligations. If the data are not deleted because they are required for other and legally permissible purposes, their processing is restricted. This means the data are blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons.

According to legal requirements in Germany, retention takes place in particular for 10 years pursuant to Sections 147(1) AO, 257(1) no. 1 and 4, (4) HGB (books, records, management reports, accounting documents, commercial books, documents relevant for taxation, etc.) and 6 years pursuant to Section 257(1) no. 2 and 3, (4) HGB (commercial letters).

According to legal requirements in Austria, retention takes place in particular for 7 years pursuant to Section 132(1) BAO (accounting documents, receipts/invoices, accounts, receipts, business papers, statement of income and expenses, etc.), for 22 years in connection with real property and for 10 years for documents in connection with electronically supplied services, telecommunications, radio and television services supplied to non-business customers in EU Member States and for which the Mini One Stop Shop (MOSS) is used.

Business-related processing

Additionally, we process

Contract data (e.g., subject matter of contract, term, customer category).
Payment data (e.g., bank details, payment history)

of our customers, prospective customers and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.

Order processing in the online shop and customer account

We process the data of our customers within the framework of the ordering procedures in our online shop in order to enable them to select and order the chosen products and services, as well as their payment and delivery, or performance.

The processed data include master data, communication data, contract data, payment data and the persons affected by the processing include our customers, prospective customers and other business partners. The processing takes place for the purpose of providing contractual services within the framework of the operation of an online shop, billing, delivery and customer services. In this context, we use session cookies for storing the shopping cart contents and permanent cookies for storing the login status.

Processing is carried out on the basis of Article. 6(1)(b) (performance of ordering processes) and (c) (legally required archiving) GDPR. In doing so, the information marked as required is necessary for establishing and performing the contract. We disclose the data to third parties only within the framework of delivery, payment or within the scope of legal permissions and obligations towards legal advisers and authorities. The data are only processed in third countries if this is necessary for contract performance (e.g. at the customer’s request in the case of delivery or payment).

Users can optionally create a user account, in which they can in particular view their orders. Within the framework of registration, the required mandatory details are communicated to the users. The user accounts are not public and cannot be indexed by search engines. If users have terminated their user account, their data relating to the user account will be deleted, subject to their retention being necessary for commercial or tax law reasons pursuant to Article 6(1)(c) GDPR. Details in the customer account remain until its deletion with subsequent archiving in the event of a legal obligation. It is incumbent on the users to secure their data before the end of the contract in the event of termination.

Within the framework of registration and renewed logins as well as use of our online services, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as those of the users in protection against misuse and other unauthorised use. Transfer of these data to third parties does not generally take place unless it is necessary for the assertion of our claims or there is a legal obligation to do so pursuant to Article 6(1)(c) GDPR.

Deletion takes place after expiry of statutory warranty and comparable obligations, the necessity of retaining the data is reviewed every three years; in the case of statutory archiving obligations deletion takes place after their expiry (end of commercial law (6 years) and tax law (10 years) retention obligation).

Agency services

We process the data of our customers within the framework of our contractual services which include conceptual and strategic consulting, campaign planning, software and design development/consulting or maintenance, implementation of campaigns and processes/ handling, server administration, data analysis/ consulting services and training services.

In this context, we process master data (e.g., customer master data such as names or addresses), contact data (e.g., email, telephone numbers), content data (e.g., text entries, photographs, videos), contract data (e.g., subject matter of contract, term), payment data (e.g., bank details, payment history), usage and metadata (e.g. within the framework of the evaluation and success measurement of marketing measures). Special categories of personal data are generally not processed by us, unless these are components of commissioned processing. Among the data subjects are our customers, prospective customers as well as their customers, users, website visitors or employees as well as third parties. The purpose of processing consists in the provision of contractual services, billing and our customer service. The legal bases of the processing arise from Article 6(1)(b) GDPR (contractual services), Article 6(1)(f) GDPR (analysis, statistics, optimisation, security measures). We process data that is necessary for establishing and performing the contractual services and point out the necessity of providing them. Disclosure to external parties only takes place if it is necessary within the framework of an order. When processing the data entrusted to us within the framework of an order, we act in accordance with the instructions of the clients as well as the legal requirements of processing on behalf pursuant to Article 28 GDPR and do not process the data for any purposes other than those in accordance with the order.

We delete the data after expiry of statutory warranty and comparable obligations. the necessity of retaining the data is reviewed every three years; in the case of statutory archiving obligations deletion takes place after their expiry (6 years, pursuant to Section 257(1) HGB, 10 years, pursuant to Section 147(1) AO). In the event of data which were disclosed to us by the client within the framework of an order, we delete the data in accordance with the specifications of the order, generally after the end of the order.

External payment service providers

We use external payment service providers via whose platforms the users and we can carry out payment transactions (e.g., each with link to the privacy policy, PayPal, Visa, Mastercard, American Express

In the framework of contract performance, we use the payment service providers on the basis of Article 6(1)(b). GDPR. In all other respects we use external payment service providers on the basis of our legitimate interests pursuant to Article 6(1)(b). GDPR in order to offer our users effective and secure payment options.

Among the data processed by the payment service providers are master data, such as the name and address, bank data, such as account numbers or credit card numbers, passwords, TANs and checksums as well as the contract-, amount- and recipient-related details. The details are necessary in order to carry out the transactions. The entered data are however only processed by the payment service providers and stored by them. This means we receive no account- or credit-card-related information, but only information with confirmation or negative information about the payment. Under certain circumstances, the data may be transmitted by the payment service providers to credit agencies. This transmission is for the purpose of identity and creditworthiness checks. In this regard, we refer to the terms and conditions and privacy notices of the payment service providers.

For the payment transactions, the terms and conditions and the privacy notices of the respective payment service providers apply, which can be accessed within the respective websites or transaction applications. We also refer to these for the purpose of further information and assertion of withdrawal, access and other data subject rights.

Participation in affiliate partner programmes

Within our online service, we use industry-standard tracking measures on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online service) pursuant to Article 6(1) (f) GDPR, insofar as these are necessary for the operation of the affiliate system. Below we inform the users about the technical background.

The services offered by our contractual partners can also be advertised and linked on other websites (so-called affiliate links or after-buy systems, if for example links or services of third parties are offered after a contract conclusion). The operators of the respective websites receive a commission if users follow the affiliate links and subsequently make use of the offers.

In summary, it is necessary for our online service that we can track whether users who are interested in affiliate links and/or the offers available from us subsequently take up the offers at the instigation of the affiliate links or our online platform. For this purpose, the affiliate links and our offers are supplemented by certain values, which can be a component of the link or otherwise, for example in a cookie, can be set. Among the values are in particular the originating website (referrer), time, an online identifier of the operators of the website on which the affiliate link was located, an online identifier of the respective offer, an online identifier of the user, as well as tracking-specific values such as e.g. advertising material ID, partner ID and categorizations.

In the case of the online identifiers of users used by us, these are pseudonymous values. This means the online identifiers themselves contain no personal data such as names or email addresses. They help us only to determine whether the same user who clicked on an affiliate link or was interested in an offer via our online service has taken up the offer, i.e. e.g. concluded a contract with the provider. However, the online identifier is personal to the extent that the partner company and also we, have the online identifier together with other user data. Only in this way can the partner company inform us whether that user has taken up the offer and we can e.g. pay out the bonus.

Amazon partner programme

We are on the basis of our legitimate interests (i.e. interest in the economic operation of our online service within the meaning of Article 6 (1)(f). GDPR) a participant in the partner programme of Amazon EU, which was designed to provide a medium for websites by means of which through the placement of advertisements and links to Amazon.de advertising cost reimbursement can be earned (so-called affiliate system). Amazon uses cookies in order to be able to trace the origin of orders. Among other things, Amazon can recognise that you clicked the partner link on this website and subsequently purchased a product from Amazon.

Further information on data use by Amazon and options to object can be found in the company’s privacy policy.

Contact

When contacting us (e.g. via contact form, email, telephone or via social media), the user’s details for handling the contact enquiry and its processing are processed pursuant to Article 6(1)(b) GDPR. The users’ details can be stored in a customer relationship management system ("CRM system") or comparable enquiry organisation.

We delete the enquiries if they are no longer required. We review the necessity every two years; Furthermore, the statutory archiving obligations apply.

With the following information we inform you about the contents of our newsletter as well as the registration, dispatch and the statistical evaluation procedure and your rights to object. By subscribing to our newsletter, you agree to receiving it and to the described procedures.

Content of the newsletter: We send newsletters, emails and other electronic notifications with promotional information (hereinafter “newsletter”) only with the consent of the recipients or a legal permission. If in the context of a registration for the newsletter its contents are specifically described, they are decisive for the consent of the users. In all other respects our newsletters contain information about our services and us Double-Opt-In and logging: Registration for our newsletter takes place in a so-called double-opt-in procedure. This means you receive after registration an email in which you are asked to confirm your registration. This confirmation is necessary so that nobody can register with third-party email addresses. The registrations for the newsletter are logged in order to be able to prove the registration process in accordance with legal requirements. This includes the storage of the registration and confirmation time, as well as the IP address. Likewise changes to your data stored with the dispatch service provider are logged.

Registration data: To register for the newsletter it is sufficient if you provide your email address. Optionally we ask you to provide a name for the purpose of personal salutation in the newsletter.

The dispatch of the newsletter and the success measurement associated with it take place on the basis of consent of the recipients pursuant to Article 6(1)(a), Article 7 GDPR in conjunction with Section 7(2) No. 3 UWG or if consent is not required, on the basis of our legitimate interests in direct marketing pursuant to Article 6 (1) lit. f. GDPR in conjunction with Section 7(3) UWG.

The logging of the registration procedure takes place on the basis of our legitimate interests pursuant to Article 6(1)(f) GDPR. Our interest is directed towards the use of a user-friendly and secure newsletter system, which both serves our business interests, as well as corresponds to the expectations of users and furthermore allows us to provide proof of consent.

Cancellation/Withdrawal - You can cancel the receipt of our newsletter at any time, i.e. revoke your consent. A link to cancel the newsletter can be found at the end of every newsletter. We can store the unsubscribed email addresses for up to three years on the basis of our legitimate interests before we delete them, in order to be able to prove previously given consent. The processing of these data is restricted to the purpose of a possible defence against claims. An individual deletion request is possible at any time, provided that at the same time the former existence of consent is confirmed.

Newsletter - Success measurement

The newsletters contain a so-called “web beacon”, i.e. a pixel-sized file that is retrieved when the newsletter is opened from our server, or if we use a dispatch service provider, from its server. Within the framework of this retrieval, technical information, such as information on the browser and your system, as well as your IP address and time of retrieval are initially collected.

These information are used for the technical improvement of the services on the basis of the technical data or the target groups and their reading behaviour on the basis of the retrieval locations (which can be determined with the help of the IP address) or the access times used. Statistical surveys also include the determination of whether the newsletters are opened, when they are opened and which links are clicked. These information can for technical reasons indeed be assigned to the individual newsletter recipients. However, it is neither our endeavour, nor, if used, that of the dispatch service provider, to observe individual users. The evaluations serve us much more to recognise the reading habits of our users and to adapt our contents to them or to send different contents according to the interests of our users.

Hosting

The hosting services used by us serve to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, security services as well as technical maintenance services, which we use for the purpose of operating this online service.

In this context, we or our hosting provider process master data, contact data, content data, contract data, usage data, meta and communication data of customers, prospective customers and visitors to this online service on the basis of our legitimate interests in an efficient and secure provision of this online service pursuant to Article 6(1)(f) GDPR in conjunction with Article 28 GDPR (conclusion data processing agreement).

Google Analytics

We use on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online service within the meaning of Article 6(1)(f). GDPR) Google Analytics, a web analytics service of Google LLC (“Google”). Google uses cookies. The information generated by the cookie about use of the online service by the users is generally transmitted to a server of Google in the USA and stored there.

Google is certified under the Privacy Shield Agreement and thereby provides a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

Google will use this information on our behalf to evaluate the use of our online service by the users, to compile reports on the activities within this online service and to provide us with further services related to the use of this online service and the internet use. In doing so, pseudonymous usage profiles of the users can be created from the processed data.

We use Google Analytics only with activated IP anonymisation. This means the IP address of the users is truncated by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a server of Google in the USA and truncated there.

The IP address transmitted by the user’s browser is not merged with other data of Google. The users can prevent the storage of cookies by a corresponding setting of their browser software; the users can furthermore prevent the collection of the data generated by the cookie and relating to their use of the online service to Google as well as the processing of these data by Google, by downloading and installing the under the following link available browser plugin: http://tools.google.com/dlpage/gaoptout?hl=de.

Further information on data use by Google, settings and options to object, can be found in the privacy policy of Google (https://policies.google.com/technologies/ads) as well as in the settings for the display of advertising by Google (https://adssettings.google.com/authenticated).

The personal data of users are deleted or anonymised after 14 months.

Google AdWords and conversion measurement

We use the online marketing procedure Google "AdWords" in order to place advertisements in the Google advertising network (e.g., in search results, in videos, on websites, etc.), so that they are shown to users who have a presumed interest in the advertisements. This allows us to display advertisements for and within our online service in a more targeted manner, in order to present users only with advertisements that potentially correspond to their interests. If a user e.g. is shown advertisements for products in which they have shown interest on other online services, this is referred to as “remarketing”. For these purposes, when our and other websites on which the Google advertising network is active are accessed, immediately by Google a code from Google is executed and so-called (re)marketing tags (invisible graphics or code, also referred to as "web beacons") are integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on the device of the users (instead of cookies comparable technologies can also be used). In this file it is noted which websites the user has visited, for which contents they are interested and which offers the user clicked, furthermore technical information on the browser and operating system, referring websites, visit time as well as further details on the use of the online service.

Furthermore, we receive an individual “conversion cookie”. The information obtained with the help of the cookie serves Google to create conversion statistics for us. However, we only learn the anonymous total number of the users who clicked on our advertisement and were redirected to a page provided with a conversion tracking tag. We do not however receive any information with which users can be personally identified.

The data of users are processed within the Google advertising network pseudonymously. This means Google stores and processes e.g. not the name or email address of users, but processes the relevant data cookie-related within pseudonymous user profiles. This means from the point of view of Google the advertisements are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymisation. The information collected about the users is transmitted to Google and stored on Google’s servers in the USA.

Further information on data use by Google, settings and options to object, can be found in the privacy policy of Google (https://policies.google.com/technologies/ads) as well as in the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).

Facebook pixel, Custom Audiences and Facebook conversion

Within our online service, due to our legitimate interests in analysis, optimisation and economic operation of our online service and for these purposes the so-called "Facebook pixel" of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are resident in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"), is used.

Facebook is certified under the Privacy Shield Agreement and thereby provides a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

With the help of the Facebook pixel, Facebook is on the one hand able to determine the visitors to our online service as a target group for the display of advertisements (so-called "Facebook Ads"). Accordingly, we use the Facebook pixel in order to show the Facebook Ads placed by us only to such Facebook users who have also shown an interest in our online service or who have certain characteristics (e.g. interests in certain topics or products, which are determined on the basis of the visited websites ) that we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel we also want to ensure that our Facebook Ads correspond to the potential interest of the users and do not appear harassing. With the help of the Facebook pixel we can furthermore trace the effectiveness of the Facebook advertisements for statistical and market research purposes by seeing whether users after clicking on a Facebook advertisement were redirected to our website (so-called “conversion”).

The processing of data by Facebook takes place within the framework of Facebook’s data usage policy. Accordingly general information on the display of Facebook Ads, in the data usage policy of Facebook: https://www.facebook.com/policy.php. Special information and details on the Facebook pixel and its functionality can be found in the Facebook Help Centre.

You may object to the collection by the Facebook pixel and use of your data for the display of Facebook Ads. To determine which types of advertisements are shown to you within Facebook, you can visit the page set up by Facebook and follow the instructions on the settings of usage-based advertising there: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e. they are applied for all devices, such as desktop computers or mobile devices.

You can also object to the use of cookies that serve reach measurement and advertising purposes, furthermore via the deactivation page of the network advertising initiative (http://optout.networkadvertising.org/) and in addition the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).

Online presences in social media

We maintain online presences within social networks and platforms in order to communicate with the customers, prospective customers and users active there and to be able to inform them there about our services. When accessing the respective networks and platforms, the terms and conditions and the data processing guidelines of their respective operators apply.

Unless otherwise within our privacy policy indicated, we process the data of the users if they communicate with us within the social networks and platforms, e.g. write posts on our online presences or send us messages.

Integration of services and content of third parties

We use within our online service on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online service within the meaning of Article 6 (1)(f). GDPR) content or service offers of third-party providers in order to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as “content”).

This always presupposes that the third-party providers of this content perceive the IP address of the users, since without the IP address they would not be able to send the content to their browser. The IP address is therefore required for the display of this content. We endeavour to use only such content whose respective providers use the IP address merely for the delivery of the content. Third-party providers can furthermore use so- called pixel tags (invisible graphics, also referred to as "web beacons") for statistical or marketing purposes. Through the "pixel tags" information such as visitor traffic on the pages of this website can be evaluated. The pseudonymous information can furthermore be stored in cookies on the device of the users and contain, among other things, technical information on the browser and operating system, referring websites, visit time as well as further details on the use of our online service, and also be linked with such information from other sources.

Google Fonts

We integrate the fonts ("Google Fonts") of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, opt-out: https://adssettings.google.com/authenticated.

Google Maps

We integrate the maps of the service “Google Maps” of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Among the processed data may in particular include IP addresses and location data of users, which however are not collected without their consent (usually carried out within the framework of the settings of their mobile devices ). The data can be processed in the USA. Privacy policy: https://www.google.com/policies/privacy/, opt-out: https://adssettings.google.com/authenticated.

Use of Facebook social plugins

We use on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online service within the meaning of Article 6(1)(f). GDPR) social plugins ("plugins") of the social network facebook.com, which is operated by the Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"). The plugins can display interaction elements or content (e.g. videos, graphics or text posts) and are recognisable by one of the Facebook logos (white “f” on blue tile, the terms "Like", "Gefällt mir" or a “thumbs up” sign) or are marked with the addition "Facebook Social Plugin". The list and appearance of the Facebook Social Plugins can be viewed here: https://developers.facebook.com/docs/plugins/.

Facebook is under the Privacy Shield Agreement certified and thereby provides a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

If a user accesses a function of this online service that contains such a plugin, their device establishes a direct connection with the servers of Facebook. The content of the plugin is transmitted by Facebook directly to the device of the user and integrated by this into the online service. In doing so, user profiles can be created from the processed data. We therefore have no influence on the extent of the data that Facebook collects with the help of this plugin and therefore inform the users accordingly to our state of knowledge.

Through the integration of the plugins Facebook receives the information that a user has accessed the corresponding page of the online service. If the user is logged in to Facebook, Facebook can assign the visit to their Facebook account. If users interact with the plugins, for example press the Like button or submit a comment, the corresponding information is transmitted from your device directly to Facebook and stored there. If a user is not a member of Facebook, there is nevertheless the possibility that Facebook learns and stores their IP address. According to Facebook, only an anonymised IP address is stored in Germany.

Purpose and extent of data collection and the further processing and use of the data by Facebook as well as the rights and settings options relating thereto for protecting the privacy of users, can be found by them in the privacy notices of Facebook: https://www.facebook.com/about/privacy/.

If a user is a Facebook member and does not want Facebook to collect data about them via this online service and link it with their member data stored at Facebook, they must log out of Facebook before using our online service and delete their cookies. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/. The settings take place platform-independently, i.e. they are applied for all devices, such as desktop computers or mobile devices.

Twitter

Within our online service, functions and content of the service Twitter, offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA, may be integrated. For this purpose e.g. content such as images, videos or texts and buttons may belong, with which users can express their liking regarding the contents, subscribe to the authors of the content or our posts. If the users are members of the platform Twitter, Twitter can assign the access to the above-mentioned content and functions to the profiles of the users there. Twitter is certified under the Privacy Shield Agreement and thereby provides a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active). Privacy policy: https://twitter.com/de/privacy, opt-out: https://twitter.com/personalization.

Instagram

Within our online service, functions and content of the service Instagram, offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA, may be integrated. For this purpose e.g. content such as images, videos or texts and buttons may belong, with which users can express their liking regarding the contents, subscribe to the authors of the content or our posts. If the users are members of the platform Instagram, Instagram can assign the access to the above-mentioned content and functions to the profiles of the users there. Privacy policy of Instagram: http://instagram.com/about/legal/privacy/.